Cooking Up New Business Ideas from Old-World Recipes
This article was taken from another site (see link below) and posted on this blog by Leonardo Santos for EDUCATIONAL PURPOSES
Not all great ideas are new. Sometimes Old World concepts play muse to entrepreneurs.
Startups can draw on anything from ancient food to beauty rituals to create a business with a distinctly vintage feel. A jewelry company, for example, used Buddhist and Hindu symbols to design products with added meaning, while a maker of dairy beverages introduced consumers to an Eastern European yogurt drink known for its healing properties.
But creating a viable business based on age-old ideas is challenging: How do you rework the idea into an innovative product that appeals to a new, much broader market? And how do you educate new consumers about the product’s heritage?