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Corporate Communication and Language Schools: The only way.

By Nelio Georgini – Director at Curso ER

Master in Applied Linguistics


Lately, much has been said about corporate communication as a strategic area in the company. But there is a need to understand, in fact, what current communication in the basic sense would be, to afterwards think of corporative questions.

I decided to address the issue because it is consistent with the teaching and learning process, i.e. the way the student learning to speak their own language and even a second language directly affects the communication process, since this process is intrinsically linked to the use of the language.

By learning the mother tongue, it is believed that the process comes naturally, ie, by interacting or even attending school; learning takes place. Speaking would be just to pronounce / remember words / phrases etc … Which would mean; what we hear. Is it really like this?

I’ve separated 2 videos which make us think about this process. Watch and enjoy them:

1)

2)

While watching the two videos, one realizes that there is a process of referral happening, or better, that which is heard can be “Translated” / “referenced” ( e.g. the word chair would just mean the object chair) It is observed in the videos, that there is clearly no negotiation of meaning or even an awareness of the parties to communicate among themselves. That is, to communicate is not only to talk! The word chair does not only mean the object chair (imagine the meaning of chair for those who have suffered some kind torture while sitting in one).

Communicating in today’s world means being in a reality where everything moves fast and that what is spoken or written can build (Add positively) or destroy (negatively) a project or a company.

In order for the communication process to be minimally careful, speakers, mainly corporate speakers, should reflect, among many aspects like;

  1. Communication can construct or destroy;
  2. The context where it is used is very important(persons, places, knowledge);
  3. The choice of words/phrases, etc;
  4. Understanding (principally when we are talking in a foreign language) the other’s culture is very important;

I have chosen 2 more video clips which can show us that the communication process is REALLY not only memorizing phrases/words or using quick formulas or doing ‘magic’. Take a look at them;

1)

2)

Notice that in both cases, a lot of care was taken to deal with what would be seen as negative in the perspective of some people, i.e. both cases, care was taken in the choice of words / phrases, understanding of contexts, etc.. which resulted in a touch of genius for positive communication. After watching the videos, the “sense of positive “is reached.

Finally, I propose some questions:

1) Is it really possible that you can learn to speak a second Language the traditional way?

2) Is it possible to deal with learning a second language without taking into consideration the specifics of the company where you work?

Take a look at what the ER Course is proposing and see how we are well aligned with business needs of today.

You, the student of ER, can and must conduce your classes to satisfy your needs for success in your daily interactions in a foreign language, whether at work, at school or in your personal life.

Other sources:

Valor Econômico:

http://www.blogdocarvalho.com/index.php/noticias-do-mercado/09-06-2010/comunicacao-corporativa-ganha-espaco-no-alto-escalao

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