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Nokia planning to cut 1,800 jobs

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It made the announcement as it reported a net profit of 529m euros ($741m; £471m) for the three months to September, after a loss of 559m euros a year ago.

Nokia, the biggest handset maker in the world, said it had sold 110 million handsets – 2% up from last year.

The company’s new boss, Stephen Elop, said Nokia needed to review its place in the industry.

Mr Elop, formerly with Microsoft and the first non-Finn to lead the company, took charge last month,

He said the company was facing “a remarkably disruptive time” and needed to reassess its role.

Nokia warned its market share would shrink.

Sales of its smartphones, the fastest-growing section of the market, grew by 61% from a year ago to 26.5 million units, but the company is facing tough competition from Apple’s iPhone and phones using Google’s Android operating system.

souces: http://www.bbc.co.uk/news/business-11594839

QUESTIONS FOR DEBATES:

1: What should a Company do to face with losses in its economy?

2: What is supposed to be done when a Enterprise do not make profit?

GRAMMAR SPOT: SUPERLATIVE FORM

“the biggest handset maker in the world”

Explanation:

We use the Superlative to compare three or more people or things.
…………………………………………………………………………………………………
Sally is the most beautiful student of her class.
Uruguay is the smallest country in South America.

1. Short adjectives
To form the superlative of adjectives of one syllable we add the suffix -est to the adjective. There might be some changes in spelling.
……………………………………………………………………………………………………………………..
My mother is the oldest siter in her family.
……………………………………………………………………………………………………………………..
2. Longer adjectives
To form the superlative of adjectives of two or more syllables, we use most between the and the adjective.
……………………………………………………………………………………………………………………..
Which is the most expensive car  you have ever driven?
……………………………………………………………………………………………………………………..
3. Irregular forms:
Some adjectives in English have irregular superlative forms.
……………………………………………………………………………………………………………………..
Valeria was the best student in her class.
Juliet’s the worst student this year.

Watch out!

Most adjectives of two syllables add the most but adjectives of two syllables ending in a consonant + -y, take away the -y and add -iest.
……………………………………………………………………………………………………………………..
*Last year was the happiest year of my life.
*The day before yesterday was the most happy day of my life.
……………………………………………………………………………………………………………………..
With adjectives of one syllable that end in consonant + vowel + consonant, the final consonant is doubled:
……………………………………………………………………………………………………………………..
Your house is the biggest in the south zone of London. (CORRECT)
Your house is the bigest in the south zone of London. (WRONG)
Yesterday was the hottest day in the last two years. (CORRECT)
Yesterday was the hotest day in the last two years.   (WRONG)

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